Social Media Ecosystem: lj 9
Social Media Ecosystem Social media giants such as Facebook and Twitter have long been a preferred virtual socializing platform for many. It is estimated that the combined users of these two platforms alone can be as many as half of the world’s population. For that same reason, it is no longer uncommon to see certain individuals practically “live” on the internet, posting, sharing, and communicating with their friends for as long as hours per day. Other than entertainments, social media can be a window of opportunities for people to learn, seek new careers, and extend their influences (Daniel, 2021). The sudden rise in popularity has prompted many big corporations to turn to social media as a potential marketing strategy. With its large userbase and constant influx of new clients, it is a perfect place for companies to establish brand awareness, express their ideas about a new product or...