Metrics and Analytics: lj 4
Learning Journal 4th The technological aspects surrounding internet has been evolving at a rapid pace since its first mainstream introduction in the 90’s. Back then, the platform was still in its infancy and was limited in both size and features. The selected few who were able to gain access to the internet could only shuffle around a handful of activities such as reading local news, sending messages or looking at poor resolution pictures. Fast forward a couple of decades later, internet has quickly transformed and solidified itself as not only a tool for personal entertainment purposes, but also an indispensable asset for companies and large corporations to expand their influences on the masses. Social media and mobile technology are the two key facets of modern internet that present the most potential for improving a wide range of business models. There also are critical economic and social perspectives that connect technological innovation to broad trends of a global workfo...