Social Media Ecosystem: lj 9

 Social Media Ecosystem

Social media giants such as Facebook and Twitter have long been a preferred virtual socializing platform for many. It is estimated that the combined users of these two platforms alone can be as many as half of the world’s population. For that same reason, it is no longer uncommon to see certain individuals practically “live” on the internet, posting, sharing, and communicating with their friends for as long as hours per day. Other than entertainments, social media can be a window of opportunities for people to learn, seek new careers, and extend their influences (Daniel, 2021).

                The sudden rise in popularity has prompted many big corporations to turn to social media as a potential marketing strategy. With its large userbase and constant influx of new clients, it is a perfect place for companies to establish brand awareness, express their ideas about a new product or service and keep the audiences interested through attractive advertisement banners or videos. As technology evolves, clients now are taking less of a recipient role in the marketing exchange process. An article published by Kelley School of Business highlighted that when it comes to business’s objective, social media consumers can have great influences on everything from product design to promotional messages (Hanna et al, 2011). By connecting directly with customers on these platforms, companies can study the public’s patterns of interest and modify their products or services initiatives accordingly.  

                The convenience and effectiveness of internet-based marketing has led some businesses to completely abandon traditional marketing. Both methods serve a common goal of community engagement, but social media offer a more intuitive approach that unites the customers and businesses together. Traditional marketing relies mostly on text-based model that believed to have less on an impact on consumers, not to mention that it is also less budget-friendly. Despite all those disadvantages, experts believe that in order to maximize the ultimate goal of attracting attention and generating influences, companies need to rely on the complexity of diverse formats and should not prioritize one over the other (Hanna et al. 2011). While internet-based marketing is more effective and user-friendly, it does not offer the same degree of informative factors as traditional media, which is necessary for when customers are interested in learning more about a certain product or service.

 

References:

Ku, D. (2022, January 19). The importance of social media marketing in 2022. PostBeyond. Retrieved April 27, 2022, from https://www.postbeyond.com/blog/social-media-marketing-importance/

 

Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We're All Connected: The Power of the Social Media Ecosystem. Retrieved April 27, 2022, from www.sciencedirect.com.